As of 2024, Minus Cal’s net worth is only $5,000, a sharp drop from its peak in 2019.
Minus Cal was a brand that sold protein bars claiming to block fat absorption. It was founded in 2017 in Nashville, Tennessee, and gained attention with its unique product. However, the business failed and closed in 2020.
What happened to Minus Cal after its rise and fall? Its bold claims and appearance on Shark Tank made headlines, but it faced many challenges. Discover the full story behind its journey and financial struggles.
Its income sources and founders’ stories reveal what went wrong. Learn about its founders, history, and impact on the health industry.
Profile Summary
| Name | Minus Cal |
| Industry | Health and Nutrition |
| Product | Protein Bars with Choleve (fat-blocking ingredient) |
| Founded | 2017 |
| Headquarters | Nashville, Tennessee |
| Founders | Crom Carmichael and Barrett Jacques |
| Key Feature | Weight management with fat absorption claims |
| Business Status | Closed in 2020 |
| Peak Net Worth (2019) | $2.5 million |
| Current Net Worth | $5,000 (as of 2024) |
| Shark Tank Appearance | Yes, but did not secure investment |
| Revenue Source | Sales of protein bars |
Minus Cal Net Worth 2024
As of 2024, Minus Cal net worth is reported to be just $5,000, a shocking decline from its once promising trajectory. Back in 2019, the company boasted a valuation of $2.5 million, thanks to an initial sales boost after its appearance on Shark Tank. However, negative reviews about the efficacy of its Choleve-based protein bars led to declining revenue and the eventual failure of the business.
The brand’s struggle highlights how consumer skepticism can impact sales, especially for a health product making bold claims. The Shark Tank appearance provided visibility but no investment, which may have contributed to financial hurdles. By 2020, Minus Cal ceased operations, leaving only a modest financial footprint in 2024. Below is a snapshot of its financial trajectory:
| Year | Net Worth |
| 2019 | $2.5 million |
| 2020 | $0 (out of business) |
| 2021-2024 | $5,000 |
Minus Cal Income Sources
The primary income source for Minus Cal was the sale of its protein bars. These bars were marketed as a health product designed to support weight management by using Choleve, an ingredient that claimed to block fat absorption. Initial sales spiked after the Shark Tank episode, as consumers were intrigued by the product’s promise.
However, this surge in revenue was short-lived. Negative reviews questioning the efficacy of Choleve and the lack of long-term studies led to skepticism among customers. The absence of other significant income streams meant that the company’s financial health was heavily dependent on product sales, which ultimately declined.
Minus Cal’s Lifestyle: How They Spent Their Fortune
The founders of Minus Cal, Crom Carmichael and Barrett Jacques, invested their resources into product development and marketing rather than lavish spending. The focus was on building the brand and promoting the protein bars as a revolutionary health product.
After the business failed in 2020, the founders transitioned to new careers. Crom Carmichael returned to his work as an angel investor and entrepreneur, while Barrett Jacques shifted to the construction industry. There are no records of extravagant lifestyles during the brand’s brief success, showing a modest approach even during its peak.
Minus Cal Bio
Minus Cal was established in 2017 in Nashville, Tennessee, by Crom Carmichael and Barrett Jacques. The company aimed to make waves in the health and nutrition industry with its protein bars, which featured Choleve as a key ingredient. Choleve was marketed as a fat-blocking agent that could help with weight management.
The company gained national attention when it appeared on Shark Tank, a popular reality TV show. However, the sharks declined to invest in the business, citing concerns about the product’s claims. This lack of support and growing skepticism about Choleve played a significant role in the company’s decline.
Minus Cal Profession
The brand focused on the health and nutrition sector, aiming to innovate within the weight management market. The founders combined their expertise Crom Carmichael brought experience in media and investment, while Barrett Jacques had a background in the music industry.
Despite their efforts, the bold claims of their protein bars failed to resonate with consumers in the long term. The company’s struggles emphasize the challenges of competing in the crowded health product space, particularly when skepticism about the product’s ingredient undermines consumer trust.
Minus Cal Relationship
There is limited public information about the personal lives of Crom Carmichael and Barrett Jacques. Their professional endeavors with Minus Cal took center stage during the brand’s brief time in the spotlight. Both founders have maintained a low profile regarding their personal relationships.
Minus Cal Family
Similarly, details about the families of Crom Carmichael and Barrett Jacques are scarce. This aligns with their private approach to personal matters, as they primarily focused on their professional goals during and after their time with Minus Cal.
Minus Cal Age, Height, Weight, and Physical Appearance
Crom Carmichael and Barrett Jacques have distinct physical characteristics. Crom Carmichael stands at 6 feet tall, weighs 180 pounds, and has Grey hair and blue eyes. In contrast, Barrett Jacques is 5 feet 10 inches tall, weighs 175 pounds, and has brown hair and green eyes. These details add a personal touch to their professional profiles.
Future Financial Projections: What’s Next for Minus Cal?
With Minus Cal closing its doors in 2020, there are no plans for a revival of the brand. The founders have moved on to other careers, using the lessons learned from this venture in their new roles. Crom Carmichael continues to work in angel investment, while Barrett Jacques is now in the construction industry.
Although the brand itself may not return, the experience highlights valuable lessons for other entrepreneurs. It serves as a case study on how consumer trust and product efficacy are crucial for success in the health product market.
Facts about Minus Cal
- Founded: 2017
- Location: Nashville, Tennessee
- Industry: Health and Nutrition
- Product: Protein bars with Choleve
- Special Ingredient: Choleve (claimed to block fat absorption)
- Shark Tank Appearance: Yes, but no investment
- Peak Net Worth: $2.5 million in 2019
- Current Net Worth (2024): $5,000
- Business Status: Closed in 2020
The story of Minus Cal is a reminder of the challenges faced by entrepreneurs in the health and nutrition industry. Bold claims and unique products like Choleve can capture attention but need to withstand consumer scrutiny to achieve lasting success.
Social Media Account
| Platform | Account Name/Handle | URL |
| Minus Cal Official | ||
| @minuscal | ||
| @minuscal | ||
| Minus Cal, Inc. | ||
| YouTube | Minus Cal Official | youtube |
Conclusion
Minus Cal started with big promises but faced challenges it couldn’t overcome. Its bold claims about blocking fat absorption using Choleve brought attention but also skepticism. Despite a spike in sales after Shark Tank, the company failed and closed in 2020.
As of 2024, Minus Cal net worth is just $5,000, and its founders have moved on to new careers. The story of Minus Cal is a lesson in how innovation must be backed by trust and proven results to succeed in the health industry.
Frequently Asked Question
Is Minus Cal still in business?
No, Minus Cal ceased operations in 2020 and is no longer in business.
What does Minus Cal mean?
Minus Cal was a brand that offered protein bars claiming to block fat absorption using an ingredient called Choleve.
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Ethan Robert is a dedicated writer at Recently Info, where he shares insightful guides on measurements and dimensions of everyday objects. His passion for simplifying complex topics makes his articles both informative and easy to follow, helping readers navigate daily life with ease.
